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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To influence people effectively, you must first understand what it means to be a true influencer.
Chapter 3: Influence other people through storytelling, motivation, and hands-on experience.
Chapter 4: If an individual resists influence, actively shaping the social environment may be the solution.
Chapter 5: Great influencers apply rewards in a constructive way.
Chapter 6: Altering someone’s surroundings is a subtle, yet profoundly effective way to exert influence.
Chapter 7: Influencers fully grasp how objects shape and drive behavior.
Description
Influencer (2007) distills the essence of how influence works. In addition to providing examples of real people who are highly adept at affecting change, the authors present information rooted in psychology research and give you the tools you need to increase your influence over others.
Who Should Listen
- People working in customer service
- Anyone working in public or social policy
- Psychology and sociology students