
If It Sounds Like a Quack… is an investigative journey into “science-lite” medicine in the United States—an ecosystem where the promise of a single, simple cure thrives alongside distrust of institutions and frustration with unequal, confusing health care. Matthew Hongoltz-Hetling follows a set of real people who each discover what they believe is a One True Cure: laser light, herbal supplements, alkalinity, leeches, prayer healing, and Miracle Mineral Solution (MMS).
Through their stories, the book shows how the internet, weak supplement regulation, and medical “freedom” politics helped fringe health claims scale into a shadow marketplace. It also explores how enforcement agencies struggle to keep up, how legitimate grievances against medicine can be exploited, and how pseudoscience can merge with conspiracy thinking—eventually shaping vaccine resistance and even mainstream political rhetoric during COVID-19.