Ideas Are Your Only Currency

Ideas Are Your Only Currency (2017) equips you with creative exercises that develop adaptability in a rapidly changing world where traditional skills quickly become obsolete. It challenges conventional thinking through 100 chapters of provocative activities designed to strengthen imagination and generate innovative solutions. By fostering interdisciplinary thought and flexible perspectives, this guide prepares you to navigate an unmapped future where creativity remains the most enduring competitive advantage.

• Recent grads who need adaptable thinking to succeed in an unpredictable job market
• Professionals ready to future-proof their career paths through creativity
• Artists, designers, and innovators seeking a hit of inspiration

Rod Judkins is an acclaimed artist, lecturer, and best-selling author who teaches creative thinking at Central Saint Martins in London. Drawing from his background in fine art and design, Judkins conducts workshops for major organizations worldwide, helping individuals and companies develop the imaginative capabilities needed to thrive in rapidly changing environments.