A Year of Creativity audiobook cover - 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work

A Year of Creativity

52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work

Kathryn Jacob, Sue Unerman

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Mind Map

A Year of Creativity
Core Philosophy
Creativity vs. Logic
The Human Edge
Business Alignment
Psychological Safety
Cyclical Process
Spring: Bold Change & Radical Ideas
Embrace Transformation
Question Tradition
Disrupt Routines
Invite Fresh Perspectives
Safe Exploration
Anchor to Purpose
Summer: Growth & Action
Trust Intuition
Reframe Challenges
Break Rules
Embrace Idleness
Revisit the Past
Challenge Boundaries
Autumn: Transformation & Renewal
Let Go of the Obsolete
Medium-Term Focus
Make Ideas Famous
Build Communities
Practice Generosity
Think Differently
Winter: Preparation & Reinvention
Address Systemic Issues
Uproot Legacy Systems
Burn Bridges
Change Surroundings
Pursue Quick Wins
Embrace Discomfort

Quiz — Test Your Understanding

Question 1 of 6
According to the text, why is creativity becoming an increasingly crucial competitive edge in the modern business landscape?

A Year of Creativity — Full Chapter Overview

A Year of Creativity Summary & Overview

A Year of Creativity (2024) shows how to bring more creativity and fresh ideas into professional life with practical strategies. It provides 52 weekly lessons to help spark innovation, improve teamwork, and tackle challenges in dynamic business environments. By encouraging a shift from routine methods to creative thinking, it inspires readers to create meaningful change and achieve lasting success. 

Who Should Listen to A Year of Creativity?

  • Ambitious professionals seeking to enhance workplace creativity
  • Dynamic teams looking to improve collaboration skills
  • Curious learners exploring practical approaches to innovation

About the Author: Kathryn Jacob, Sue Unerman

Kathryn Jacob is the CEO of Pearl & Dean and a prominent leader in the media and advertising industries. She is known for her expertise in business strategy and innovation, and has co-authored the bestseller Belonging.

Sue Unerman is the Global Chief Strategy Officer at Brainlabs, celebrated for her insights into organizational culture and creative leadership. She has also co-written Belonging, which explores how inclusion drives success in modern workplaces.

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