I Know What to Do So Why Don't I Do It?

I Know What to Do, So Why Don't I Do It? (2022) explores the complex relationship between emotions and motivation, revealing why traditional concepts of willpower and discipline often fail us. It explains why we sometimes feel paralyzed to take action, offering practical strategies to overcome inaction.

• Chronic procrastinators who struggle to get started on important tasks
• Leaders who want to better support team members dealing with motivation 
• Anyone who battles with fear of failure

Nick Hall is a scientist whose groundbreaking research on emotions and health has been featured on major television programs including 60 Minutes and PBS's Emmy-winning series Healing and the Mind. As director of the Saddlebrook Resort Wellness Center in Tampa, he's a two-time recipient of the National Institutes of Health Research Scientist Development award.