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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Create a hugging culture by learning precisely what your customers truly want.
Chapter 3: Be physically available to your customers, in whatever way they need.
Chapter 4: Treat every customer like royalty, and care for their children and pets as well.
Chapter 5: House every part of your business in the same building that customers visit.
Chapter 6: Give your customers and employees a data system that helps them find what they need easily.
Chapter 7: Structure your company so that your hugging culture remains strong even through economic recessions.
Description
Hug Your Customers (2003) is based on the author’s five decades of experience in crafting the perfect customer-centered business. “Hugging” your customers is about catering to their every need and organizing your entire company around them. Establishing a hugging culture is the most effective way to achieve financial success and keep your customers happy.
Who Should Listen
- Managers and business owners
- Anyone studying marketing or economics
- Freelancers who want more work