How to Measure Anything audiobook cover - Finding the Value of "Intangibles" in Business

How to Measure Anything

Finding the Value of "Intangibles" in Business

Douglas W. Hubbard

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Chapter Overview

Description

How to Measure Anything (2007) challenges the notion that certain things can’t be measured, arguing instead that with the right tools and perspectives, everything is quantifiable. It provides insightful methodologies and real-world examples to guide readers on how to turn seemingly immeasurable concepts into tangible data, ultimately helping to make more informed decisions.

Who Should Listen

  • Business executives and entrepreneurs looking to better quantify their company’s intangibles
  • Students studying business or economics
  • Anyone searching for insights on how to enhance their risk assessment techniques

About the Authors

Douglas W. Hubbard is an acclaimed innovator, recognized globally for developing the Applied Information Economics (AIE) method and founding Hubbard Decision Research. His AIE method has been instrumental in analyzing risks and returns of critical projects across industries, from Fortune 500 IT investments to federal and state government operations. He’s also the author of The Failure of Risk Management and Pulse.