If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered how Google manages to stay as fast and innovative as a tiny start-up, even while scaling into a global powerhouse?
- What’s the secret to attracting and leading 'smart creatives'—the rare breed of employees who are the real engine behind Google’s massive success?
- Are you curious about the unconventional management rules Google used to transform from a chaotic tech start-up into one of the most successful companies in history?
Listen to How Google Works — Free Audiobook
Key Takeaways from How Google Works
- Learn how to identify and recruit 'smart creatives' who powerfully combine technical expertise, business savvy, and a highly curious, ambitious mindset.
- Understand why superior product development trumps fancy marketing strategies in a digital world where consumers demand the highest quality.
- Discover the benefits of using a diverse hiring committee rather than a single manager to objectively evaluate a candidate's data, imagination, and passion.
- Find out how to retain restless, top-tier talent by constantly challenging their intellect and actively engaging them in high-level strategic discussions.
- Master the art of building a free-thinking corporate culture that empowers independent decision-making and attracts intrinsically motivated problem solvers.
How Google Works — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Outstanding products crafted by exceptional people are vital to business success.
Chapter 3: Prioritize hiring and keeping smart creatives at the heart of your company.
Chapter 4: Create a creative, free-thinking culture that draws in excellence-motivated employees.
Chapter 5: To face unexpected challenges, craft a strategic foundation that leaves room for future change.
Chapter 6: When you lead smart creatives, your role is to drive the lively discussion, not final decisions.
Chapter 7: Smart creatives flourish in open and collaborative work environments.
Chapter 8: You can’t force innovation, but you can build a strong climate that encourages it.
How Google Works Summary & Overview
How Google Works shares business insights from one of the most successful technology start-ups in history. Written by the former top executives at the company, the book lays out, step by step, Google’s path to success; a roadmap that your company can follow, too.
Who Should Listen to How Google Works?
- CEOs or managers at start-up companies
- Anyone with a start-up idea looking for the fast path to success
- Anyone interested in a behind-the-scenes look at Google
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