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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To break into advertising, you’ll need a truly exceptional portfolio.
Chapter 3: Generating ideas takes serious work.
Chapter 4: Even if the creative process is tough, there are ways to regain your flow.
Chapter 5: Keep things simple, keep them honest!
Chapter 6: A brand’s image must be backed by actions, and it must also stand out.
Chapter 7: Effective TV ads surprise us first, and then make us think.
Chapter 8: For radio spots, keep it natural.
Description
Hey Whipple, Squeeze This! has become a seminal guide to the world of advertising for those who have been in the business for decades, for newcomers, and for anybody intrigued by what happens when creativity meets commerce. The title is an irreverent nod to an unconventional 1970s campaign for Charmin toilet paper that featured an annoying shop clerk called Mr Whipple, who couldn’t stop squeezing the product. It sets the tone for Sullivan’s honest and practical insights into the sometimes crazy creative process of advertising.
Who Should Listen
- Anyone working in advertising or marketing
- Anyone interested in how ads work
- Anyone who watches too much Mad Men