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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To make a strong first impression, ensure your brand name is ultra sticky and makes people smile.
Chapter 3: To keep customers clear, avoid falling into the Seven Deadly Sins of Naming.
Chapter 4: To land the perfect name, work solo to draft a creative brief, then later reach out to others for feedback.
Chapter 5: Securing the correct domain name is essential.
Description
Hello, My Name is Awesome (2014) is about the most important decision a new business faces: choosing a brand name that will launch the company into the stratosphere where it belongs. You might think picking a name is straightforward, but you have a lot to learn! This is your guide to negotiating the snakes and ladders of the brand-naming process – and coming out on top.
Who Should Listen
- Anyone who’s trying to come up with a great brand name
- Anyone who wants to better understand branding
- Business owners who suspect that their company name may be alienating potential customers