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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Before creating Twitter, Evan Williams sparked the blogging boom with his early site Blogger.
Chapter 3: After selling Blogger to Google, Evan Williams teamed with a neighbor to develop a new audio blogging platform known as Odeo.
Chapter 4: As Odeo struggled to survive, a few employees conceived a way to let people share their status updates with friends online.
Chapter 5: Noah Glass was pivotal in shaping the status concept into Twitter — but his chaotic behavior cost him his job.
Chapter 6: Despite Twitter’s success, its founders kept fighting over who should lead — and in which direction.
Chapter 7: The funds Twitter had to raise as it grew sparked power struggles.
Chapter 8: Despite its huge success, Twitter was continually plagued by boardroom disputes.
Chapter 9: With backing from celebrities and politicians, Twitter’s popularity, influence, and responsibility climbed to new heights.
Chapter 10: As Twitter expanded in size and success, Evan Williams struggled to stay on top of running the business.
Chapter 11: In a harsh mirror of his rise to CEO, Evan Williams was ultimately forced out of Twitter by a boardroom coup.
Chapter 12: Completing his years-long push to reclaim influence at Twitter, Jack returned there in 2011.
Chapter 13: Dick Costolo guided Twitter toward maturity and massive revenues.
Description
Hatching Twitter tells the story of the four men responsible for Twitter as we know it. It’s a tale of backstabbing, superstar glory and billions of dollars that chronicles the drama and defining decisions that made Twitter what it is today.
Who Should Listen
- Anyone who uses Twitter
- Anyone who is interested in Twitter’s impact and origins
- Anyone who works in a start-up
- Anyone interested in the dangers of mixing business and friendship