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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Businesses can boost sales, cut costs, and attract stronger talent by addressing social issues today.
Chapter 3: Focus on unsaturated social issues that can create lasting, long-term partnerships.
Chapter 4: Businesses can earn major publicity by championing the right Cause Promotion.
Chapter 5: Cause-Related Marketing enables companies and consumers to unite to accomplish something good together.
Chapter 6: Achieving lasting change sometimes requires improving consumer behavior for the better.
Chapter 7: Workforce Volunteering helps companies do good while boosting employees’ morale and skills.
Chapter 8: Socially Responsible Business Practices are crucial to your company’s future.
Description
Good Works! (2012) offers an insightful look into the way doing good can actually help companies prosper. Based on contemporary, real-life examples, it provides business-minded people with the tools and strategies they need to make a difference in the world and turn a profit at the same time.
Who Should Listen
- Anyone who wants to improve the potency of their marketing campaigns
- Business leaders, CEOs and board members
- Members of nonprofit organizations who want to learn about how business and charity can work together for the common good