If You're Curious About These Questions...
You should listen to this audiobook
- What’s the secret to crafting a 'Give and Get' value proposition that attracts top-tier talent while simultaneously filtering out those who aren't a cultural fit?
- Did you know that the most effective way to strengthen your employer brand might actually involve being more honest about the challenges of the job rather than just the perks?
- What if you could transform your current employees into a self-sustaining marketing force that attracts high-performing candidates for you?
Listen to Give and Get Employer Branding — Free Audiobook
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Key Takeaways from Give and Get Employer Branding
- Discover how the "Give and Get" approach taps into the human desire for purpose to attract candidates who thrive on challenges and want to make a real impact.
- Learn why a strong Employee Value Proposition (EVP) should highlight the harsh realities of a job to repel unqualified applicants and compel the right ones.
- Understand how to recruit highly motivated and loyal "Jedis" by centering your hiring strategy around your company's core moral stance and larger mission.
- Find out why leading with transparency and authenticity about a role's difficulties establishes immediate trust and reduces future workforce turnover.
- Master the use of storytelling frameworks like the Hero's Journey to communicate your company's conflicts and build a magnetic employer brand.
Give and Get Employer Branding — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: If you seek better candidates, build a better employee value proposition.
Chapter 3: Draw purpose-driven Jedis by defining your company’s own strong purpose and stressing harsh realities.
Chapter 4: Using storytelling techniques will also help you build a truly strong and compelling employer brand.
Chapter 5: Research will help you uncover the truly perfect stories to share with your audience.
Chapter 6: Activating your brand will let you re-recruit your workforce and turn executives into trusted brand ambassadors.
Chapter 7: Make your career site the heart of your employer brand, and think in terms of See, Think, Do, Delight.
Chapter 8: There are clear, objective metrics you can reference when launching your first Give and Get campaign.
Give and Get Employer Branding Summary & Overview
Give & Get Employer Branding (2020) is a handy introduction and guidebook into the world of employer branding. You’ll find all the basic information you need to reinvigorate your employer brand in order to attract the best candidates and turn your current employees into loyal and eager ambassadors for your organization.
Who Should Listen to Give and Get Employer Branding?
- Anyone working in human resources
- Managers who want to attract better candidates
- Executives tired of wasting time and money on ineffective recruitment techniques
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