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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: If you seek better candidates, build a better employee value proposition.
Chapter 3: Draw purpose-driven Jedis by defining your company’s own strong purpose and stressing harsh realities.
Chapter 4: Using storytelling techniques will also help you build a truly strong and compelling employer brand.
Chapter 5: Research will help you uncover the truly perfect stories to share with your audience.
Chapter 6: Activating your brand will let you re-recruit your workforce and turn executives into trusted brand ambassadors.
Chapter 7: Make your career site the heart of your employer brand, and think in terms of See, Think, Do, Delight.
Chapter 8: There are clear, objective metrics you can reference when launching your first Give and Get campaign.
Description
Give & Get Employer Branding (2020) is a handy introduction and guidebook into the world of employer branding. You’ll find all the basic information you need to reinvigorate your employer brand in order to attract the best candidates and turn your current employees into loyal and eager ambassadors for your organization.
Who Should Listen
- Anyone working in human resources
- Managers who want to attract better candidates
- Executives tired of wasting time and money on ineffective recruitment techniques