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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: New startup founders should create apps for the audience they truly understand best: themselves.
Chapter 3: Keeping your team and startup small and nimble is vital to launching a new winning product.
Chapter 4: Set priorities early and concentrate on the present. Don’t fret details too much or fixate on future problems.
Chapter 5: Building a robust organization is key to maximizing time for productive work.
Chapter 6: A positive attitude is vital in candidates; postponing early hires is a smart move indeed.
Chapter 7: Creating a standout product requires prioritizing core features and firmly saying “no” to everything else.
Chapter 8: The interface is the first thing users see, and it’s indeed the most important part of your product.
Chapter 9: When releasing a new app, it’s crucial that you make it affordable as well as hassle-free.
Description
Getting Real (2011) offers a comprehensive breakdown of the challenges facing entrepreneurs in the market for web applications. These blinks are full of hard facts and solid advice about what to do and not to do when starting your new app business.
Who Should Listen
Developers, programmers and marketers
Entrepreneurs eager to develop a “big idea” app
Managers looking for optimal ways to organize teams
About the Authors
Jason Fried is a co-founder of 37signals, a web development company.
David Heinemeier Hansson is a partner at 37signals and the creator of the Ruby on Rails programming framework.