If You're Curious About These Questions...
You should listen to this audiobook
- What if you could build a more successful product by intentionally choosing to do less than your competition?
- Have you ever wondered why traditional business plans and long-winded specifications are often the biggest obstacles to a startup’s success?
- Are you curious about the secret to building a loyal user base by actually saying 'no' to the features your customers ask for?
Listen to Getting Real — Free Audiobook
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Key Takeaways from Getting Real
- Discover why you should underdo your competitors by offering fewer features and positioning your product as the simple, high-quality alternative.
- Learn how to bypass costly market research and external investors by simply building a product that solves your own personal problems.
- Understand the power of the 'rule of three' to keep your startup team small, lean, and agile enough to quickly adapt to market changes.
- Find out why you must focus on the big picture instead of sweating minor details or worrying about future scaling issues during early development.
- Master the art of extreme productivity by carving out dedicated distraction-free time and eliminating useless meetings to get into your optimal work zone.
Getting Real — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: New startup founders should create apps for the audience they truly understand best: themselves.
Chapter 3: Keeping your team and startup small and nimble is vital to launching a new winning product.
Chapter 4: Set priorities early and concentrate on the present. Don’t fret details too much or fixate on future problems.
Chapter 5: Building a robust organization is key to maximizing time for productive work.
Chapter 6: A positive attitude is vital in candidates; postponing early hires is a smart move indeed.
Chapter 7: Creating a standout product requires prioritizing core features and firmly saying “no” to everything else.
Chapter 8: The interface is the first thing users see, and it’s indeed the most important part of your product.
Chapter 9: When releasing a new app, it’s crucial that you make it affordable as well as hassle-free.
Getting Real Summary & Overview
Getting Real (2011) offers a comprehensive breakdown of the challenges facing entrepreneurs in the market for web applications. These blinks are full of hard facts and solid advice about what to do and not to do when starting your new app business.
Who Should Listen to Getting Real?
- Developers, programmers and marketers
- Entrepreneurs eager to develop a “big idea” app
- Managers looking for optimal ways to organize teams
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