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Chapter Overview
Chapter 1: Connecting with people you hardly know leads to stronger networking and more innovation overall.
Chapter 2: Building ties with unfamiliar groups spurs innovation and leads to better careers.
Chapter 3: Innovation is ever more driven by teamwork, especially when teams are reshuffled.
Chapter 4: Collecting connections is like a rolling snowball: once you have some, you’ll keep amassing more and even more.
Chapter 5: Super Connectors can dwarf your own network by comparison, but you, too, can also become one.
Chapter 6: People cluster into homogeneous groups, which can make diversity a hard goal to achieve.
Chapter 7: Social mixers aren’t the best way to network, because people often bond more easily through activities.
Chapter 8: In networking, friendships and business relationships can mutually reinforce one another.
Description
Friend of a Friend (2018) shows how networks around us can be put to use and taken advantage of. Networking is, of course, a crucial skill for professional success – but networks themselves go even deeper and aren’t just about making new contacts. Innovation, career development and business success all have their part to play, too.
Who Should Listen
- Students of business and management
- Ambitious professionals
- Frustrated workers stuck in dead-end jobs