Framers

Framers (2021) takes a bird’s eye view of the issues facing our world today, from pandemics to political polarization, and presents a visionary solution. That solution lies with framing –⁠ the conscious or unconscious act of viewing the world through a particular lens. By recognizing and rethinking the frames we use, we can optimize our attitudes toward the world and give ourselves a leg up in the face of major social, economic, and scientific challenges.

• Abstract thinkers concerned about global issues
• Decision-makers who tend to over-rely on their gut instincts
• Innovators struggling to bring their vision into reality

Kenneth Cukier is a journalist and a senior editor at the Economist. He is the coauthor of Big Data, a New York Times best seller, and hosts Babbage, a science and technology podcast.

Viktor Mayer-Schönberger is a professor at Oxford University’s Oxford Internet Institute. He advises Angela Merkel as part of Germany’s Digital Council, and he coauthored Big Data with Kenneth Cukier. 

Francis de Véricourt is a professor of management science and director of the Center for Decisions, Models, and Data at Berlin’s European School of Management and Technology.