Flipnosis

Flipnosis (2010) looks at the role of persuasion in our lives, and the social and biological underpinnings that allow some people to quickly and successfully encourage and convince those around them. By examining the science and looking at real-world master persuaders – from magicians and advertisers to criminals and psychopaths – you too can tap into the art of persuasion.

• Would-be social engineers, looking for a few tricks to improve their influence
• Free-thinkers who want to make sure that their choices are, in fact, their own
• Anyone who has been sold something they didn’t want, and were left wondering: What just happened?

Kevin Dutton is a British psychologist and researcher at the Department of Experimental Psychology at Oxford University. He specializes in the study of psychopathy and has also written The Wisdom of Psychopaths.