Drive audiobook cover - The Surprising Truth About What Motivates Us

Drive

The Surprising Truth About What Motivates Us

Daniel Pink

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Chapter Overview

Description

Drive (2009) points out that many organizations still follow a “carrot and stick” approach, using external incentives to motivate people. It explains why this is a bad idea and introduces a more effective solution: sparking engagement by catering to the psychology of intrinsic motivation.

Who Should Listen

  • Psychology buffs interested in human behavior
  • Executives who’d like to leverage the power of intrinsic motivation
  • Anyone who wants to find out how to effectively motivate themselves

About the Authors

Daniel Pink studied linguistics and jurisprudence. He’s written seven books, including A Whole New Mind, Drive, To Sell is Human, When, and The Power of Regret – which were all New York Times best sellers. Between 1995 and 1997, Pink was the chief speechwriter for US Vice President Al Gore.