Carrots and Sticks audiobook cover - Unlock the Power of Incentives to Get Things Done

Carrots and Sticks

Unlock the Power of Incentives to Get Things Done

Ian Ayres

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What You'll Learn from Carrots and Sticks

Carrots and Sticks Chapter Overview

About Carrots and Sticks

Carrots and Sticks (2010) is the bible of behavior, incentives and self-control. These blinks will explain how you can swap out bad habits with rewards, punishments and formal commitments to yourself. You’ll gain the skills necessary to tackle challenges such as losing weight, quitting smoking and saving for retirement.

Who Should Listen to Carrots and Sticks

  • People trying to quit smoking, lose weight or make exercise a habit
  • Psychologists, behavioral therapists, coaches and personal trainers
  • Managers or business owners looking to motivate employees

About Ian Ayres

Ian Ayres is an American lawyer and economist who teaches at both Yale Law School and Yale School of Management. In addition to cofounding the commitment contract website StickK.com, he has authored several books including Super Crunchers: Why Thinking-by-Numbers Is The New Way to Be Smart.

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