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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Being kind to yourself and to the wider world is KIND’s first core guiding principle.
Chapter 3: KIND’s second and third tenets urge making passion your purpose, and achieving it through steadfast determination.
Chapter 4: KIND’s fourth tenet is to stay true to your brand to earn customers’ trust.
Chapter 5: Keeping products simple and rooted in nature is KIND’s fifth tenet; staying firmly on-brand when innovating is the sixth.
Chapter 6: Transparent and authentic marketing is KIND’s seventh core tenet.
Chapter 7: KIND’s eighth tenet is showing empathy, and its ninth is trusting your capable team’s leadership.
Chapter 8: KIND’s tenth tenet emphasizes ongoing resourcefulness and the empowerment of all your team members everywhere.
Description
Do the KIND Thing (2015) passes along the valuable lessons the author learned while building his successful and ethical brand. These blinks guide you through the ten fundamental tenets of creating a business that benefits the individual and the world, and is prosperous too.
Who Should Listen
- Entrepreneurs interested in making a positive impact with their brand
- Anyone that doubts the possibility of a socially conscious and financially successful business
- Business owners who want to create a brand that people trust