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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: In the digital era, we must engage customers rather than merely display advertisements alone today.
Chapter 3: Connected CRM blends business strategy with a deeply customer-centric approach.
Chapter 4: Use showcases to visualize customers' real experiences.
Chapter 5: Decentralize customer strategies and frame your brand from the customer's point of view.
Chapter 6: An insight platform reveals who your customers are and includes a business analytics tool.
Description
Connected CRM (2014) cuts through buzzwords like “the cloud,” “personalization” and “big data” to show us how best to use information to serve customers in the brave new world of online business.
Who Should Listen
- Online marketers
- Business insiders
- Everyone interested in CRM