Competition Demystified

Competition Demystified (2005) presents a clear and practical approach to business strategy focused on understanding and applying the concept of barriers to entry. It argues that the key to long-term competitive advantage lies in identifying and defending positions where new competitors are unlikely to succeed. 

• Business leaders seeking clear, actionable strategy guidance
• Investors analyzing long-term competitive advantage
• Students of economics and business strategy fundamentals

Bruce Greenwald is the Robert Heilbrunn Professor of Economics at Columbia Business School, where his highly sought-after strategy course regularly attracts full classrooms. He is recognized for making complex economic ideas accessible for business leaders. In addition to Competition Demystified, he is the co-author of Value Investing, which explores the principles of long-term investment success.

Judd Kahn is the co-author of Competition Demystified and a partner in Davidson Kahn Capital Management. He has a doctorate in history from UC Berkeley and was an academic historian before switching to finance. He is also the co-author of the best-selling Value Investing.