Cold Calling Sucks (And That's Why It Works)

Cold Calling Sucks (And That’s Why It Works) (2024) equips you with practical strategies to conquer your fear of cold calling and thrive in sales. Through a step-by-step breakdown, industry-specific examples, and real-world data, you’ll learn how to master the first 60 seconds, overcome objections, and book more meetings. Embrace the challenge, and you might just find yourself among the top performers who succeed where others give up.

• Sales professionals looking to improve their cold calling techniques
• New sales reps seeking actionable frameworks for outreach success
• Entrepreneurs wanting to build stronger pipelines and close more deals

Nick Cegelski is the cofounder of 30 Minutes to President’s Club, a leading sales media company known for its #1-ranked sales podcast. He has a background as a top-performing enterprise seller who’s secured multiple six- and seven-figure deals. 

Armand Farrokh, also a cofounder of 30 Minutes to President’s Club, served as VP of Sales at Pave, where he helped grow the company’s revenue from $0 to over $13 million ARR in just two years.