CMO to CRO

CMO to CRO (2021) presents a groundbreaking approach to transform the role of the Chief Marketing Officer into a powerful force for driving revenue growth and delivering exceptional customer experiences. It offers a roadmap to breaking down departmental silos, aligning customer-facing teams around a common goal, and harnessing the power of CX technology to gain a competitive edge in today’s ever-changing business landscape.

• Chief marketing officers looking to expand their influence and drive revenue growth within their organizations
• Aspiring marketing leaders seeking strategies to advance their careers 
• Business owners and entrepreneurs seeking to optimize their marketing efforts

Mike Geller has 15 years of consulting experience and is the CTO of marketing consultancy Tegrita. As a technologist, he provides valuable insights on harnessing the power of CX technology to gain a competitive edge and drive revenue growth.

Brandi Starr is a seasoned digital marketing expert with two decades of experience and is the COO of Tegrita, spearheading the company's marketing initiatives. She wields her extensive knowledge and insights to help marketing leaders drive revenue growth and deliver exceptional customer experiences.

Rolly Keenan, who holds an MBA in marketing from the prestigious Kellogg School of Management at Northwestern, is the CRO of Tegrita. His expertise in enterprise software, consulting, and marketing strategy makes him the perfect mentor for marketing leaders looking to elevate their positions and drive unstoppable momentum.