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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: — Seeing What Makes a Business Hold Together
Chapter 3: — When a Confident Launch Meets a Misread Market
Chapter 4: — Why Money, Polls, and Predictions Can Still Miss the Mark
Chapter 5: — A Small Kitchen, a Big Vision, and the Patience to Build
Chapter 6: — Partnership and Communication as Growth Engines
Chapter 7: — The Weight of Inside Information
Chapter 8: — When Does News Truly Become Public?
Chapter 9: — Trust That Follows People, Even When Jobs Change
Chapter 10: — Building with Planning, Trust, and Clear Information
Description
This narration explores a warm, practical set of lessons drawn from famous business outcomes—where careful planning, good execution, and strong communication helped companies thrive, and where overconfidence, weak implementation, or misunderstood markets led to costly missteps.
Moving from Ford’s Edsel to Xerox’s breakthrough, and then into pivotal legal cases about insider trading and trade secrets, the story emphasizes a simple theme: businesses are living systems. They need attention, honest information, and trust to stay healthy. Along the way, John Brooks’ perspective invites listeners to think clearly, plan patiently, and lead responsibly.
Who Should Listen
- Founders, managers, and aspiring entrepreneurs who want grounded lessons about how businesses succeed—or quietly unravel.
- Listeners curious about classic corporate stories like the Ford Edsel, Xerox’s rise, and landmark cases shaping business ethics and information.
- Anyone who wants a calm, non-judgmental guide to planning, market awareness, and building trust through communication.