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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: The 1962 Flash Crash proved investors act irrationally, and the stock market is truly unpredictable.
Chapter 3: The saga of the Ford Edsel is the ultimate example of a bungled product launch.
Chapter 4: The federal income tax ought to return to its original 1913 form.
Chapter 5: Insider trading was curbed at last following the 1959 Texas Gulf Sulphur case.
Chapter 6: The tale of Xerox shows how rapidly gained success can evaporate just as rapidly.
Chapter 7: In 1963, the New York Stock Exchange saved a brokerage to stave off a financial crisis nationwide.
Chapter 8: Executives often pin unethical or illegal acts on communication mishaps.
Chapter 9: Piggly Wiggly’s owner, pioneer of self-service supermarkets, nearly wrecked it in a stock-market war during a furious campaign.
Chapter 10: David Lilienthal’s example proves business savvy can coexist with a clear moral conscience in practice.
Chapter 11: Shareholders seldom exercise the power they already have at hand.
Chapter 12: Because of Donald Wohlgemuth, you may switch employers despite knowing guarded trade secrets from employment.
Chapter 13: In 1964, speculators assailed the pound, and even united central bankers couldn’t defend it against relentless market pressure.
Description
Business Adventures comprises twelve riveting case studies of key developments in business, economics and finance. While they concern events and companies you may never have heard of, the case studies are highly entertaining and the lessons learned from them are still applicable today.
Who Should Listen
- Anyone interested in the highlights of modern economic history
- Decision-makers in the private or public sector who want to avoid the follies of those who came before them