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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Bourbon whiskey embodies the American spirit and a long, rich, storied history.
Chapter 3: The bourbon market today vividly illustrates the ongoing fight between large corporations and independent small businesses.
Chapter 4: Four centuries ago, bourbon’s story began with an army distiller working in a remote Virginia swamp.
Chapter 5: Whiskey’s lucrative trade bred crime and shoddy product, until Prohibition shut it all down.
Chapter 6: After Prohibition was repealed, the industry landed squarely in the hands of the powerful Big Four.
Chapter 7: When vodka entered the US market, bourbon struck back by targeting the upscale luxury consumer niche.
Description
Bourbon Empire (2015) takes you on an exciting journey through time, revealing the complex history of America’s famous corn-based whiskey. Learn how this tipple survived the dry period of Prohibition, numerous corruption scandals and competition from overseas spirits while making its mark in politics and society.
Who Should Listen
- People interested in what makes a “true” bourbon
- Students curious about the role whiskey played in American history
- Bartenders, mixologists or anyone exploring the popularity of bourbon