Both/And Thinking

Both/And Thinking (2022) offers a new framework for decision-making. With an either/or mindset, your world appears full of complex choices and difficult sacrifices. By adopting a both/and mindset, you can transform tough choices into fruitful opportunities – no sacrifices necessary.

• Anyone who thinks sacrifice is the only path to finding success
• Busy professionals struggling to prioritize professional and personal obligations
• People whose lives are full of complications – but who want to thrive anyway!

Wendy Smith is a professor of management at the University of Delaware. Marianne Lewis is the dean of the Lindner School of Business at the University of Cincinnati. Both are thought leaders in the field of organizational paradox and have studied how brands, corporations, and governments can effectively respond to paradoxical situations.