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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Outpace competitors with a blue ocean shift.
Chapter 3: There are specific ways in which new markets emerge today.
Chapter 4: Four traits shape the particularly powerful view of a blue ocean strategist.
Chapter 5: The human element is central to the blue ocean process.
Chapter 6: Assess your position before embarking on your blue ocean journey.
Chapter 7: Chart your competitive value against that of your rival to get a clear picture of where you stand.
Chapter 8: Map customer experience to make your product more accessible.
Chapter 9: Use a straightforward framework to uncover vast opportunities.
Chapter 10: Develop your blue ocean choice by challenging assumptions through a series of questions.
Chapter 11: Bring in your top talent, choose your best blue ocean option and make your move.
Description
Blue Ocean Shift (2017) is a step-by-step guide to moving past competition in an overcrowded industry. These blinks, based on decades of the authors’ practical experience, explain why you should endeavor to make competition obsolete and how you can open up whole new worlds of opportunity.
Who Should Listen
- Entrepreneurs, managers, CEOs and business leaders
- Small business owners
- Business scholars and theorists of competition and market strategy