Better Brand Health

Better Brand Health (2023) draws on decades of extensive academic research on brand management to offer practical insights and strategies for assessing and improving brand health.

• Marketing managers and executives looking to improve their brand performance
• Business owners and entrepreneurs seeking to build and maintain strong, healthy brands
• Consultants and agency professionals who advise clients on brand strategy

Jenni Romaniuk is a globally recognized expert in brand management and Research Professor of Marketing at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. She’s authored several influential books, including How Brands Grow and Building Distinctive Brand Assets. Her research has also been published in leading academic journals and featured in major media outlets worldwide.