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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To make sense of the world, people use central and peripheral vision, spotting visual patterns everywhere.
Chapter 3: To build a great product, first break information into chunks and deeply understand how memory works in practice.
Chapter 4: Use stories and clear organization to make ideas better stick in long-term memory.
Chapter 5: When designing your product, remember people crave empathy and strictly follow social rules too.
Chapter 6: People’s minds wander, but your design can encourage them into flow states effectively.
Chapter 7: People are driven by the promise of reaching goals, and dopamine helps as well.
Chapter 8: People believe they control their choices, yet most decisions are made unconsciously by their brains.
Description
100 Things Every Designer Needs to Know About People (2011) is an essential guide for every designer. Combining research and practical examples, the book illustrates how important it is for designers to know, among many other things, how consumers make decisions and how memory is integral to good design.
Who Should Listen
- Product managers and developers
- Design or psychology students
- Consumers who want to improve their awareness