If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that your users' peripheral vision is actually what determines whether they stay on your page or leave within seconds?
- Have you ever wondered why most people make decisions subconsciously long before they even realize they’ve made a choice?
- What if you could master the hidden psychological triggers that dictate how people perceive, remember, and interact with your designs?
Listen to 100 Things Every Designer Needs to Know About People — Free Audiobook
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Key Takeaways from 100 Things Every Designer Needs to Know About People
- Understand why leveraging human peripheral vision is crucial for grabbing attention, while using clear patterns helps our central vision quickly make sense of visual information.
- Discover how breaking information down into bite-sized chunks of four and using progressive disclosure prevents cognitive overload and makes your designs highly digestible.
- Find out how to design with natural human forgetfulness in mind by weaving essential information directly into your product or making it effortless to look up.
- Master the art of using chronological storytelling and clear categorization to successfully transition your product's message from the audience's short-term to long-term memory.
- Learn how to trigger your audience's mirror neurons through compelling storytelling to foster deep, natural empathy and a stronger connection with your design.
100 Things Every Designer Needs to Know About People — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: To make sense of the world, people use central and peripheral vision, spotting visual patterns everywhere.
Chapter 3: To build a great product, first break information into chunks and deeply understand how memory works in practice.
Chapter 4: Use stories and clear organization to make ideas better stick in long-term memory.
Chapter 5: When designing your product, remember people crave empathy and strictly follow social rules too.
Chapter 6: People’s minds wander, but your design can encourage them into flow states effectively.
Chapter 7: People are driven by the promise of reaching goals, and dopamine helps as well.
Chapter 8: People believe they control their choices, yet most decisions are made unconsciously by their brains.
100 Things Every Designer Needs to Know About People Summary & Overview
100 Things Every Designer Needs to Know About People (2011) is an essential guide for every designer. Combining research and practical examples, the book illustrates how important it is for designers to know, among many other things, how consumers make decisions and how memory is integral to good design.
Who Should Listen to 100 Things Every Designer Needs to Know About People?
- Product managers and developers
- Design or psychology students
- Consumers who want to improve their awareness
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