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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Today's youth no longer value traditional status symbols or trappings.
Chapter 3: Now, status is measured by the experiences you have, not things you buy.
Chapter 4: Modern youth today prefer renting and sharing homes or cars over ownership.
Chapter 5: Traditional businesses must adapt to the evolving nature of consumption patterns.
Chapter 6: The internet’s people power is radically changing business, upending business as usual.
Chapter 7: Freelancing defines the employment model of the near future.
Chapter 8: Social media, executed well, can propel your product to unforeseen heights.
Description
YouthNation (2015) offers essential insights on modern-day youth – a generation, lifestyle and rising phenomenon that will be essential to any business’s success in the future. These blinks will teach you the ins and outs of YouthNation and help you build an up-to-date strategy for your company.
Who Should Listen
- Marketers who want to understand the youth-driven economy
- Readers curious about the status symbols of the post-internet world
- Millennials who want to better understand the fundamental cultural changes taking place during their lives