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Chapter Overview
Chapter 1: Many forces shape our likes, yet most preferences arise from pleasant associative experiences overall.
Chapter 2: Evolution shapes certain food preferences, but experience and expectation also determine your taste.
Chapter 3: Algorithms and review platforms seek to infer your tastes, but they’re definitely not perfect either.
Chapter 4: A person’s music taste can offer personal insight, yet preferences never tell the whole story.
Chapter 5: We don’t always know why we like something, or whether we should enjoy what we do like.
Chapter 6: Your taste can and will change over time, yet you can’t predict how or when it will happen.
Chapter 7: Experts are fine judges of quality, yet even their judgments can become distorted.
Description
You May Also Like (2016) dives into the ever-changing world of taste, or what you like and why you like it. Trying to guess whether a consumer will enjoy a movie or buy a product is both tricky science and big business, as a myriad of different factors influences the decisions you make daily.
Who Should Listen
- Pop culture enthusiasts
- Social psychologists
- Marketers or consumers curious about what influences taste