You Already Know

You Already Know (2025) explores how intuition arises from the natural synthesis of external data and accumulated experience, emerging as a “Eureka” moment, your “Spidey Sense,” or a “Jolt” that reshapes perspective and prompts action. It then provides a science-based, practical model – complete with exercises – for honing, refining, and mastering that intuition to support better decision-making. 

• Anyone wanting to harness their intuition 
• Entrepreneurs and professionals seeking to sharpen decision-making 
• Coaches and mentors guiding clients toward clarity 

Laura Huang, PhD is a Distinguished Professor at Northeastern University’s D’Amore-McKim School of Business. Huang previously held faculty positions at Harvard Business School and the Wharton School, was honored as one of the 40 top business school professors in 2016 by Poets & Quants, and received the 2020 Cozzarelli Prize from the National Academy of Sciences. Her first book was Edge.