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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Amazon’s leadership principles serve as the basis for success.
Chapter 3: Amazon has eradicated urgency and confirmation bias in its hiring process.
Chapter 4: PowerPoint decks fail to convey complex information effectively.
Chapter 5: Amazon excels by always prioritizing customers’ interests ahead of its own.
Chapter 6: An obsessive customer focus led to Amazon’s next-day delivery.
Chapter 7: Amazon’s first video-on-demand service defied the company’s leadership principles.
Chapter 8: Working backwards saw Amazon move into hardware and build the Kindle.
Description
Working Backwards (2021) tells the story of how Amazon changed the way people live. It explores founder Jeff Bezos’ leadership philosophy, and reveals how this philosophy has informed Amazon’s most iconic products and services.
Who Should Listen
Executive coaches looking for fresh insights
Entrepreneurs hoping to turbo-charge their business
Managers wanting to boost their teams’ performance
About the Authors
Colin Bryar spent twelve years as a senior leader at Amazon, and served as chief of staff to Jeff Bezos.
Bill Carr is a former Amazon Vice President of Digital Media. Carr managed the launch of Amazon Music as well as Prime Video. Bryar and Carr are cofounders of Working Backwards LLC, an executive coaching firm that teaches business leaders how to implement Amazon’s management practices.