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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Similar terms can trigger different reactions among different people – effective communication always carefully considers your audience.
Chapter 3: Effective language is clear, simple, and well structured.
Chapter 4: Effective language appeals to an audience’s imagination and senses.
Chapter 5: Effective language speaks directly to emotions.
Chapter 6: Strong language combines the familiar with surprises and also does so with credibility.
Chapter 7: Knowing your audience is crucial to effective communication.
Chapter 8: Effective communication can help you each day.
Description
Words That Work (2007) is a guide to getting your point across more efficiently and effectively. These blinks explain the power of language and how it can help you in any number of situations, from business to political discussions to getting out of a traffic ticket.
Who Should Listen
- Anyone who wants to communicate more effectively
- Academics interested in the hidden power of language