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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: In today’s digital era, traditional marketing methods like printed business listings or ads are mostly obsolete now.
Chapter 3: SEO helps you reach new clients online, but Google’s paid advertisements tend to be more effective for most.
Chapter 4: Small businesses seeking to attract local customers have a powerful tool with Google’s AdWords.
Chapter 5: The first page of your website is vital for converting a person’s interest into a purchase.
Chapter 6: Craft your landing page carefully, structuring it so it highlights the best of what you offer to prospects.
Chapter 7: Collecting data is crucial for measuring the effectiveness of your online marketing efforts.
Description
Ultimate Guide to Local Business Marketing (2016) shows you how to update your local business’s advertising strategy for the information age. These blinks describe how you can harness the power of smart keywords, search engines and a savvy, well-built website to win more customers.
Who Should Listen
- Small business owners looking to jumpstart online marketing strategies
- SEO specialists or consultants exploring Google AdWords
- Marketing students or anyone interested online marketing