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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Start early: gain traction by growing the customer demand for your new product.
Chapter 3: Don't overlook traditional media—great PR campaigns can attract many new users too.
Chapter 4: Use social media to drive traction and build a loyal customer base.
Chapter 5: Online advertising lets you target potential customers and boost overall brand awareness.
Chapter 6: Team with others to build more traction.
Chapter 7: Email marketing and traditional sales still offer important paths to traction.
Chapter 8: The best sales strategies test multiple traction channels and stay open to change over time.
Chapter 9: A robust traction strategy is essential for the success of your start-up.
Description
Traction (2014) explains why the success of every start-up depends not only on its products, but on the customer base it builds. Weinberg and Mares present proven methods for gaining customers, and help you choose the best for each growth phase of your company. With a bit of Traction, you’ll win – and develop – the audience your product deserves.
Who Should Listen
- Founders and business owners
- Anyone thinking about launching a start-up
- Marketers and public relations professionals