If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that the number one reason most startups fail has nothing to do with their product, but with a single missing ingredient?
- Have you ever wondered why spending all your time perfecting your product might actually be the fastest way to sabotage your business?
- What’s the secret to finding the one "bullseye" marketing channel that will trigger explosive growth for your company?
Listen to Traction — Free Audiobook
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Key Takeaways from Traction
- Discover how to streamline your business growth and avoid burnout by focusing strictly on the six core components of the Entrepreneurial Operating System (EOS).
- Learn why a company vision must be explicitly shared with everyone in the organization, and how defining your core values and a 10-year target creates long-term alignment.
- Understand the crucial distinction between finding the right people who share your core values and placing them in the right seats that perfectly match their unique abilities.
- Master the use of The People Analyzer tool to evaluate your staff and implement a structured 60-day review process to correct role mismatches or transition out the wrong employees.
- Find out how to maximize team commitment and simplify management by creating a clear scorecard that builds an effective structure of accountability.
Traction — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Start early: gain traction by growing the customer demand for your new product.
Chapter 3: Don't overlook traditional media—great PR campaigns can attract many new users too.
Chapter 4: Use social media to drive traction and build a loyal customer base.
Chapter 5: Online advertising lets you target potential customers and boost overall brand awareness.
Chapter 6: Team with others to build more traction.
Chapter 7: Email marketing and traditional sales still offer important paths to traction.
Chapter 8: The best sales strategies test multiple traction channels and stay open to change over time.
Chapter 9: A robust traction strategy is essential for the success of your start-up.
Traction Summary & Overview
Traction (2014) explains why the success of every start-up depends not only on its products, but on the customer base it builds. Weinberg and Mares present proven methods for gaining customers, and help you choose the best for each growth phase of your company. With a bit of Traction, you’ll win – and develop – the audience your product deserves.
Who Should Listen to Traction?
- Founders and business owners
- Anyone thinking about launching a start-up
- Marketers and public relations professionals
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