Toward a Psychology of Being

Toward a Psychology of Being (1962) expands on famed psychologist Abraham Maslow's pivotal theories of motivation and self-actualization, which were first introduced in Maslow's 1954 book, Motivation and Personality. It presents a series of hypotheses about the human condition, dealing with important questions about people’s innate desires, the nature of well-being, and the process of psychological growth.

• Psychology fanatics 
• Aspiring self-actualizers who want to get more out of their lives
• Parents, teachers, counselors, and all those who work with young people

Abraham Maslow was a titan of twentieth-century psychology; his works and theories form part of the bedrock of humanistic psychology. His focus on individuals’ drive to self-actualize and express themselves marked a distinct shift away from psychology’s prior focus on pathology. In popular culture, Maslow’s most famous concept is the hierarchy of needs, which he believed represented the organization of humanity’s shared, fundamental desires.