This Is Strategy audiobook cover - Make Better Plans

This Is Strategy

Make Better Plans

Seth Godin

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Chapter Overview

Description

This is Strategy (2024) explores strategy as a mindset rather than a rigid plan, encouraging you to embrace adaptability and intentionality in your decision-making. It offers insights on influencing systems and prioritizing long-term goals to create meaningful, sustainable change.

Who Should Listen

  • Innovators seeking to influence systems and drive change
  • Problem-solvers creating impactful and sustainable strategies
  • Decision-makers balancing short-term actions with future outcomes

About the Authors

Seth Godin is an author, entrepreneur, and marketing innovator known for his contributions to modern business thinking. He’s written 21 best-selling books, including Purple Cow, Linchpin, and This is Marketing, which have been translated into 38 languages. A member of both the Direct Marketing and Marketing Hall of Fame, he’s also the founder of Yoyodyne and Squidoo, and writes one of the most widely read daily blogs.