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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Service design must center on customers, while accounting for all their possible differences.
Chapter 3: Successful service design relies on a co-creative environment and sequencing to catch every single tiny detail possible.
Chapter 4: Use items like souvenirs to extend the service, and think holistically to discover new ways to improve it.
Chapter 5: A stakeholder map is an excellent method to prevent and resolve problems.
Chapter 6: A customer journey map lets you grasp the big design of your service and isolate individual features more easily.
Description
This is Service Design Thinking (2011) presents the core principles of service design. By providing tools and real-life examples, it’s a great introduction to this evolving and interdisciplinary approach to designing services. These blinks present the most salient information on the subject.
Who Should Listen
- Entrepreneurs and innovators
- Students and professionals of design
- Marketers and consultants