InGenius audiobook cover - A Crash Course on Creativity

InGenius

A Crash Course on Creativity

Tina Seelig

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InGenius
The Nature of Creativity+
Creative Thinking Habits+
Effective Brainstorming+
The Power of Observation+
Embracing Failure+
Attitude and Belief+
Environment and Workspace+
Gamification and Constraints+

Quiz — Test Your Understanding

Question 1 of 7
What does the book suggest is a highly effective way to kindle your creativity when facing a problem?
  • A. Sticking strictly to your area of expertise to avoid confusion.
  • B. Reframing the problem by removing something from its usual context.
  • C. Waiting for innate inspiration to strike before taking action.
  • D. Focusing solely on the most complex and difficult solutions.
Question 2 of 7
According to the author, how should an effective brainstorming session be organized?
  • A. Invite more than fifteen people to maximize the number of ideas.
  • B. Restrict the invitation to only top-level executives and designers.
  • C. Limit the group to a maximum of eight people from various stakeholder groups.
  • D. Ensure the room is small and intimate to encourage quiet reflection.
Question 3 of 7
How did David Friedberg, founder of the Climate Corporation, come up with the idea for his business?
  • A. By reading a detailed market research report on weather patterns.
  • B. By noticing that a local bike rental shack always closed on rainy days.
  • C. By surveying farmers about their crop insurance needs.
  • D. By accidentally ruining his own equipment during a severe storm.
Question 4 of 7
What does the evolution of Instagram teach us about the creative process?
  • A. A failed primary product can contain a single experimental feature that leads to massive success.
  • B. You should always stick to your original business plan regardless of user feedback.
  • C. Location-sharing apps are inherently more successful than photo-sharing apps.
  • D. True innovators rarely experience failure during their first product launch.
Question 5 of 7
How did Randi Zuckerberg instantly boost the creative mindset of her team at Facebook?
  • A. By offering large financial bonuses for every new idea generated.
  • B. By simply renaming the department to 'creative marketing.'
  • C. By replacing all the traditional desks with standing desks.
  • D. By firing the least productive members of the team.
Question 6 of 7
In the author's jigsaw puzzle experiment, which environment led to the fastest collaboration and problem-solving?
  • A. A room where each team had their own separate table and chairs.
  • B. A room with comfortable chairs for everyone but no tables.
  • C. A room equipped with tables but completely devoid of chairs.
  • D. A room filled with playful distractions like foosball and pool tables.
Question 7 of 7
How does introducing constraints, such as limited time or resources, affect the creative process?
  • A. It generally stifles creativity by causing unnecessary stress and burnout.
  • B. It forces teams to delay their projects until adequate resources are found.
  • C. It stimulates the problem-solving brain and drives innovative outcomes.
  • D. It leads to lower quality work because people rush through their tasks.

InGenius — Full Chapter Overview

InGenius Summary & Overview

InGenius (2012) unlocks the secrets to the creativity we all have, whether we know it or not! From new thinking habits to motivating attitudes to environments with incentives, these blinks will guide you toward kindling your own creative spark.

Who Should Listen to InGenius?

  • Creatives from any field
  • Business leaders seeking to foster creativity in their teams
  • Anyone who wants to learn how to think outside the box!

About the Author: Tina Seelig

Tina Seelig is a Gordon Prize-winning author and academic with a PhD in Neuroscience from Stanford University. She teaches a course in Management Science and Engineering at the University and has written the book What I Wish I Knew When I Was 20.

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