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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To reach consumers, companies must confront and resolve their fears.
Chapter 3: CarMax embodies the They Ask You Answer philosophy.
Chapter 4: Four key factors must guide companies as they develop and publish their online content.
Chapter 5: Companies often misplace their priorities when it truly comes to listening.
Chapter 6: Keeping customers informed makes life easier for all.
Chapter 7: Education is central to They Ask You Answer.
Chapter 8: Video is an increasingly essential marketing tool.
Chapter 9: Conversational marketing is vital to the successful businesses of the future.
Description
They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.
Who Should Listen
- Online content creators
- Company owners who need to improve their sales
- People interested in the world of advertising