The Worst Business Model in the World

The Worst Business Model in the World (2018) takes a look at a business model that seems like a nightmare on paper but works like a dream in the real world. Traditionalists might call it anarchic but, as the go-getters putting it into practice know, there’s nothing wrong with a bit of creative chaos, especially if it helps you do more of what you love and less of what you hate.

• Entrepreneurs or people thinking about becoming one
• Start-up enthusiasts
• Freelancers

Danny Schuman is a writer and marketer who embarked on his path as a self-starting entrepreneur after realizing he wanted to spend more time being creative and less time battling bureaucracy. He founded Twist, a marketing-consultancy start-up, in 2009. Almost a decade later, the company is still going strong. When he’s not taking care of things there, you can find Schuman speaking about and running workshops on his insights at businesses, incubators, and co-working spaces.