The Wise Company

The Wise Company (2019) is a follow-up to the authors’ influential book The Knowledge-Creating Company. It brings the techniques and practices of running a successful business into the twenty-first century, where a fast-changing and chaotic marketplace is the new normal.

• CEOs and business owners
• Executives looking for reliable management tips
• Anyone interested in the secrets behind Japanese business practices

Ikujiro Nonaka has been developing influential and game-changing business practices since the 1960s when he initiated new management practices at Fuji Electric. He’s since gone on to become one of the most respected business theorists in the world, with his insights into knowledge management changing the way many companies are run.

Hirotaka Takeuchi is a professor at Harvard Business School and is a frequent contributor to the Harvard Business Review. He’s co-authored many influential works with Ikujiro Nonaka, including The Knowledge-Creating Company and “The New New Product Development Game,” an article that’s credited with inspiring the Scrum framework for software development.