The Maruti Story

The Maruti Story (2010) chronicles the remarkable project to transform India’s automotive landscape through an ambitious public-private partnership. Drawing on inside knowledge, it details how one company created India’s first affordable mass-market vehicle — establishing manufacturing capabilities, meeting regulatory requirements, and bringing product to market on a seemingly impossible timeline of just two years.

• Students of public policy interested in successful models of public-private partnership
• Business leaders and entrepreneurs seeking strategies for scaling manufacturing operations
• Anyone interested in business history and India’s economic transformation

R.C. Bhargave is the chairman of Maruti Suzuki, India’s largest automobile manufacturer. He brought over two decades of Indian Administrative Service experience to the automotive sector when he joined the company in its formative stages. His leadership guided the organization through critical growth phases, earning him prestigious recognition including India's Padma Bhushan and Japan's Order of the Rising Sun, Gold and Silver Star.