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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Across online entertainment today, markets of niche goods with small but steady demand can rival markets driven by hits and blockbusters.
Chapter 3: When everyone has access to production tools, more content emerges and the tail grows much longer.
Chapter 4: When distribution channels are open to everyone, access to more content expands and the tail grows even fatter overall.
Chapter 5: Helping customers filter choices lets them find and purchase exactly what they truly want most.
Chapter 6: Shelf space is expensive, pushing businesses to prioritize only bestsellers and neglect many customers’ interests in-store.
Chapter 7: Online distribution carries lower inventory costs and can therefore cater to individual needs.
Chapter 8: From toys to advertising, niches and long tails appear across many markets today, not just entertainment alone.
Chapter 9: To leverage the long tail in your business, expand your offering and help customers locate what they want online.
Chapter 10: A niche marketing campaign proves more effective than a traditional one-size-fits-all advertisement.
Description
The Long Tail challenges existing notions of the market and the entertainment industry by looking at the massive influence of the internet on the economy. Due to new modes of content creation and distribution, it can be more profitable to offer a large number and wide variety of products that appeal to niche consumer groups rather than one certain “hit,” e.g., a blockbuster or bestselling book.
Who Should Listen
- Anyone who deals with online sales
- Anyone interested in alternative economic theories
- Anyone working in the media or entertainment industries