The Innovation Mindset

The Innovation Mindset (2022) provides a strategic framework for transforming creative sparks into market-ready products – challenging the notion that groundbreaking ideas alone guarantee success. Exploring the critical elements of innovation, from cultivating a problem-solving culture to supporting diverse voices in entrepreneurship, it offers a practical roadmap for navigating the complex journey from concept to market breakthrough.

• Entrepreneurs and start-up founders looking to turn their ideas into successful products
• Product developers and designers seeking a structured approach to innovation
• Business students wanting to understand the realities of bringing new ideas to market

Lorraine Marchand is an accomplished executive and entrepreneur with over three decades of experience in new product development. As the Executive Managing Director of Merative (formerly IBM Watson Health), she has held leadership positions at major pharmaceutical and health-care companies, and cofounded four companies. Marchand also shares her expertise as an adjunct professor at Columbia Business School and Yeshiva University, while serving as an investor-member of the venture firm Plum Alley.