The Illusion of Innovation audiobook cover - Escape Efficiency and Unleash Radical Progress

The Illusion of Innovation

Escape Efficiency and Unleash Radical Progress

Elliott Parker

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Chapter Overview

Description

The Illusion of Innovation (2024) challenges the widespread corporate obsession with efficiency, arguing that relentless focus on optimization stifles true innovation. It explores how organizations can break free from incrementalism by operating against the org chart, embracing experimentation, and leveraging long-term thinking to drive radical progress. 

Who Should Listen

  • Corporate leaders 
  • Startup founders and entrepreneurs 
  • Innovation consultants and strategists

About the Authors

Elliott Parker is an American entrepreneur, investor, and innovation strategist who founded High Alpha Innovation, a venture-building firm that partners with corporations, universities, and entrepreneurs to launch startups. Parker got his start in strategic consultancy at Innosight, the company established by renowned innovator Clayton Christensen.