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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Today, a Global Tribe of tastemakers follows a new cross-cultural code across the world.
Chapter 3: The Global Tribe’s hierarchy has six levels, beginning with the court at top, the courtesans, and the suppliers.
Chapter 4: In the lower half of the hierarchy are the symbolic creators, the third-culture individuals, and the aspiring members.
Chapter 5: Members of the Global Tribe adhere to the rule of three, making them international people with broad networks worldwide.
Chapter 6: The Global Tribe defines society’s luxury standard as items that are unique and handmade today.
Chapter 7: Successful global brands follow the Global Code for luxury and turn it to their advantage.
Description
The Global Code (2015) is about a recent worldwide phenomenon: a global unconsciousness, or code, that contains a new system of values, beliefs and principles. This code is formed and shared by the Global Tribe, a highly mobile and cross-cultural group of people who are setting trends, shaking up the old status quo and becoming the target demographic for global luxury brands.
Who Should Listen
- Sociology and anthropology students
- People interested in cultural differences and similarities
- Marketers and advertisers who want to make their brand a global success