If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that a new "Global Tribe" is replacing traditional cultural boundaries with a shared unconscious code that dictates the future of luxury and status?
- Have you ever wondered why certain brands effortlessly achieve global success while others struggle to translate their message across different borders?
- What is the secret psychological blueprint used by the world's most influential trendsetters to redefine what it means to be successful in the 21st century?
Listen to The Global Code — Free Audiobook
Loading player...
Key Takeaways from The Global Code
- Discover the phenomenon of the Global Tribe, a highly connected and mobile group of international trendsetters who establish a cross-cultural Global Code.
- Understand how this influential tribe shapes global markets by turning their preferred brands and lifestyle choices into the hottest worldwide trends.
- Learn about the six-tiered hierarchy of the Global Tribe, starting at the top with the elite 'court' of tastemakers like Mark Zuckerberg and Bill Gates.
- Explore the distinct roles within the tribe's supporting tiers, from visionary symbolic creators to the highly tolerant, mobile children known as third-culture individuals.
- Find out how to join this elite network by fulfilling the 'rule of three,' which requires deeply experiencing three different countries, languages, and cultures.
The Global Code — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Today, a Global Tribe of tastemakers follows a new cross-cultural code across the world.
Chapter 3: The Global Tribe’s hierarchy has six levels, beginning with the court at top, the courtesans, and the suppliers.
Chapter 4: In the lower half of the hierarchy are the symbolic creators, the third-culture individuals, and the aspiring members.
Chapter 5: Members of the Global Tribe adhere to the rule of three, making them international people with broad networks worldwide.
Chapter 6: The Global Tribe defines society’s luxury standard as items that are unique and handmade today.
Chapter 7: Successful global brands follow the Global Code for luxury and turn it to their advantage.
The Global Code Summary & Overview
The Global Code (2015) is about a recent worldwide phenomenon: a global unconsciousness, or code, that contains a new system of values, beliefs and principles. This code is formed and shared by the Global Tribe, a highly mobile and cross-cultural group of people who are setting trends, shaking up the old status quo and becoming the target demographic for global luxury brands.
Who Should Listen to The Global Code?
- Sociology and anthropology students
- People interested in cultural differences and similarities
- Marketers and advertisers who want to make their brand a global success
Books Similar to The Global Code
Readers who enjoyed this also liked these titles.
