The Four Pillars of Investing

The Four Pillars of Investing (2002) presents an accessible, evidence-based approach to investing success. The book examines how avoiding emotional biases and impulsive actions enables harnessing the market's wealth-generating power. Bernstein argues that integrating insights from financial science, psychology, and history offers individual investors their best chance at building lifelong prosperity.

• Investors seeking long-term growth
• Those interested in financial psychology
• Readers who enjoy history lessons

William J. Bernstein is an American financial theorist who has authored several bestselling books on investing, including The Four Pillars of Investing, The Intelligent Asset Allocator, and The Investor's Manifesto. He helped pioneer the concepts of asset allocation and passive indexing for individual investors, and his academic research focuses on the intersection of financial theory, psychology, and history.